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Products - Tubes - Cosmetics

Often consumers’ buying decisions are taken spontaneously at the point of sale. Here, packaging’s value as a marketing tool comes into play because it communicates brand values to the consumer in a sales environment where a product’s success on the market largely depends on its external appearance. In such an environment packaging plays the role of a “silent salesman”.

Flexible tubes are a perfect “silent salesman” because of their versatile design opportunities which ensure that products stand out on the shelves giving fillers the decisive competitive edge over their competitors. Tubes offer manifold innovative and eye-catching options as far as shaping, decoration, product protection, tamper evidence, closure systems and protection against product piracy is concerned.

Flexible tubes are the perfect cosmetic packaging solution to achieve shelf appeal, convenience as well as product and brand protection.